WHAT WE DO

 
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We understand your needs are unique.

Our flexible, integrated team of experts will work together to solve your communication challenges. Our passion drives our teams to craft the best plan to propel your business forward.

 

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We work with you to build high-quality content and strategically place stories that help shape your brand’s identity, bring value to customers and produce authoritative links.

Media, the greatest producer of original content, can impact traffic, SEO and social amplification, all of which translates into business revenue. Today’s media landscape, dominated by technology, is going through a seismic shift where we are seeing the integration of news with revenue more than ever before. At MediaCraft we understand the complex digital ecosystem that brands exist within, and how media can impact brand awareness, the perception of a brand, as well as the customer journey. Back to top


 
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The content a brand creates is a key component of its digital marketing strategy. It is one of the most effective methods of driving audience engagement and establishing brand voice and presence.

MediaCraft has a deep understanding of the relationship between quality content and audience response. We collectively question, “why should we care?” to get to the place of authentic emotional investment. Authors, editors, publishers and producers were some of the original “content creators,” but now brands are expected to create consistent, high-quality and engaging content that impacts decision making. MediaCraft works in tandem with you to identify opportunities to produce compelling content that educates, entertains and engages your audience. We connect you with our creative teams to develop this critical aspect so your brand can thrive. Back to top


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At MediaCraft we understand that successful social strategies are a combination of dynamic storytelling, supported content and qualitative metrics.

We help you pass the virtual community’s test of “interestingness.” The democratic environment of social media has changed the landscape of our culture and business, altering the way brands interact with their audiences. Within this intricate bionetwork of conversations and interactivity lies the shared experience of information, ideas and opinions where brands are able to build advocacy, solicit interest and drive engagement which ultimately leads to trial and transaction. Back to top


 
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The act of influencing requires one specific result: a change in thinking or behavior. Influencer Marketing allows brands to tap into individuals who have the power to influence the perception of others or motivate them to act.

Influencers are driving conversations and engagement around topics and brands which has made social feeds an effective and scalable marketing channel. At MediaCraft your influencer campaign is only one part of the marketing mix that is integrated into a comprehensive brand growth strategy, where the goal is to drive awareness, advocacy and action. We help you to build a thriving, digital community with a highly engaged and loyal audience. Back to top


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In a socially-driven, hyperconnected world, we help brands strengthen their story and message, by helping determine how to tell it and where ­— transforming their communications in value-driven content and practices.

With technology reframing the brand-consumer relationship, and sales funnels continuing to transform into marketing funnels, Engagement Marketing helps brands find a new way to captivate customers, provide an exceptional, memorable experience and deepen relationships. Back to top


 

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